Air FORCE PR

and Campaigns

Public Relation and advertising for the IAF

Pommy enjoyed creating special campaigns to diverse matters within the Air Force, such as campaign to combat car accidents and speeding; campaign to enlist women to the IAF; campaign to save electricity; and the ongoing campaign to recruit pilots and support ground crew. 

For example: in the campaign to combat car accidents and speeding, Pommy showed in one of the posters, a top of the ad Jet fighters and the caption read: Remember! Only they can fly! (Pommy used word play: the Hebrew word to fly an airplane and to speed on the road is the same La’Tus)

Drive Safely!

As part of the above campaign he also showed (see to the left) a picture of a child wearing an adult size fighter jet helmet and the caption read: On the Road my Father doesn’t Fly!

Drive Safely!

Many of the ads, are word play and cannot be translated to English.

On the roads my father doesn't fly

Please drive safely

Hatovim La Tays, The Best To Fly – English

History of the Israeli Air Force – English and Hebrew

Posters and Advertising

You and Flying

Come and Sign with us

Air Force Technical School

The Best To Fly – Pilots and Navigators

The Best To Fly

The Best To Fly

Counter Air-Defence

Stories from the Best to Fly

This booklet contains 72 pages. The stories presented here represent the Air Force in three important periods in its history: the the War of Independence, Operation Kadesh (Sinai) and, finally, the Six Day War

Stamps Tells

From the Primus to the Mirage, IAF airplanes

More Brochures and advertising material via PDF files  

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Image Sources: ארכיון משה ״פומי״ הדר